Pick a business model. Get the playbook. Skip the guru tax.
Mark Stevens has been quietly building home businesses since 2014. He shares what actually works.
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My playbooks
Six business models I’ve personally run. Each playbook has the setup, the math, the realistic timeline, and the mistakes I made.
Site Flipping
Buy an underperforming content site, fix it in 60–90 days, resell at a 2–4x multiple. The playbook I used for my first big win.
Niche Affiliate Sites
Single-vertical content sites monetized via affiliate programs. Slower to build, defensible long-term, mostly hands-off after year one.
Amazon FBA Bundles
Private-label bundle products on Amazon. Harder than the gurus tell you, but the playbook works if you pick the right category.
Newsletter Monetization
Building a small but loyal newsletter to ~10–25k subs, then monetizing via sponsorships, affiliate, and a small paid product.
Local Lead-Gen
Rank for a local service ("plumber Tampa", "roofer Tucson"), sell the leads to local contractors. Boring but pays consistently.
Small SaaS
A specific tool for a specific group, $29–49/month, no VC, no growth-hacking. The hardest of the six but the best multiples on exit.
About The Home Biz Guru
I’m Mark Stevens. I’ve been quietly building and selling small online businesses out of my home office for the past eleven years. The Home Biz Guru is where I share the playbooks I’ve actually used — minus the $5k course markup.
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