My playbooks
Six business models I’ve personally run. Each playbook has the setup, the math, the realistic timeline, and the mistakes I made.
Site Flipping
Buy an underperforming content site, fix it in 60–90 days, resell at a 2–4x multiple. The playbook I used for my first big win.
Niche Affiliate Sites
Single-vertical content sites monetized via affiliate programs. Slower to build, defensible long-term, mostly hands-off after year one.
Amazon FBA Bundles
Private-label bundle products on Amazon. Harder than the gurus tell you, but the playbook works if you pick the right category.
Newsletter Monetization
Building a small but loyal newsletter to ~10–25k subs, then monetizing via sponsorships, affiliate, and a small paid product.
Local Lead-Gen
Rank for a local service ("plumber Tampa", "roofer Tucson"), sell the leads to local contractors. Boring but pays consistently.
Small SaaS
A specific tool for a specific group, $29–49/month, no VC, no growth-hacking. The hardest of the six but the best multiples on exit.